I'm excited to share this recent branding project for Elixir Aesthetics, a skincare brand with a bewitching twist.

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The Design Process

• Hand-lettered the gothic logotype, crafting each ligature, stroke, and serif as a component in Figma
• Streamed the entire process on ClawsxCode with Joi Jetson
• Illustrated the ornate frame in Procreate to achieve a vintage, witchy vibe

Client Brief

The goal was to blend an alternative, magical aesthetic with the clean, professional feel of a modern spa. We paired the gothic lettering with a sans-serif font to strike this balance.

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Applications

This versatile logo is designed for various uses, including vinyl door decals, business cards, and event announcements.

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